February 21, 2012
Thanks Crane!

It’s always a pleasure coming back to visit. Thanks for your attention, questions, and kind words about the program. As I always say, please don’t be afraid to drop me a line if you have questions, or perhaps want to observe Music Industry yourself (it’s a good time!)

You all possess the skills and abilities to make a vibrant music program. I hope you take advantage of the resources you have at Crane to help teach you how to think on your feet, and work with the cards you are dealt. I think those are the most important skills a teacher needs to be successful and happy with their career and more importantly, produce students who are true lovers and supporters of music.

Anyway, stay in touch:

francob@weedsport.org

@music franco

December 28, 2011
Arts advocacy in the last place you’d expect it…

A few weeks ago, I came across this website a friend of mine posted to Facebook:

www.artisatrocity.com

Take a minute to peruse. I’ll wait.

Done? Are you furious yet? So was I. This website, which looks like it was thrown together by a lunatic, seemed to perfectly personify the radical side of anti-arts supporters. Statistics and quotes about the arts are butchered and misused. A dystopian society, in which students are turned into human calculators for the greater good of mankind, is envisioned. Yikes.

I shared this website on my Facebook page for others to look at. Within minutes, it was shared to several others. Within an hour, my news feed was filled with passionate arguments from friends of mine (musical, artistic, or not) speaking about how important music and art was to them. For just a few hours, Facebook became almost exclusively a dialogue for arts advocacy. All because of this website.

I heard a few weeks later that this website, as it turns out, is actually a satirical art piece. I sent an email to the group for confirmation and got this reply:

Hello Brian,

Thank you for your message and support.

Yes, this is a satirical art piece meant to draw attention to the lack of art and music in school, and to spark conversation about their benefits.  We thought that the best way to draw people in and get them engaged would be to personify a radical side of fanatics who are against all areas of art in school.  Some people immediately understood the piece, while many, many others reacted in anger (and hate).  However, we find that the project is succeeding in creating dialogue between us and those who contact us, and amongst the community (online or otherwise) in general.

With that said, would you be willing to give us permission to use your message in the project as it progresses?  We would not give out any private information (if anything it would just be your first name).  We are in the process of collecting various responses, and hope to eventually “publish” them somewhere online for others to read, and to show similarities and differences in reactions.

Feel free to stay in touch and share any insights you may have about art and music education, or education in general.  We wish to keep this dialogue between us open.

Thank you.

Sincerely,
Samuel Ruta

Brilliant. What better way to get people to fight for the arts than to put them in the crosshairs? Certainly a creative way of expressing your beliefs, Mr. Ruta… something I’m sure you learned in your art and music classes.

November 26, 2011
NYSSMA!

Want to hear about Music Industry, but don’t want to sit and listen to me talk for an hour? Come to Dr. Carol Collins’ panel presentation on Innovation in Music Education, where I, along with two others, will be presenting for a lightning-fast 15 minutes each. It’s like speed dating for music education!

October 29, 2011

This is what life-long learning should lead to! These two have been married 62 years and happened to find a piano in the lobby of the Mayo Clinic before a check-up.

Seriously, this may be my favorite internet video of all time.

October 3, 2011
Awesome.

Awesome.

(via muce307hess)

October 1, 2011
How I Did It: Hartley Peavey

The famous amp and guitar maker discusses how his love of music, and his poor guitar playing, spawned a life-long career.

September 27, 2011
An Open Letter to Music Teaching and Learning Students

This is my second year working with the Crane School of Music’s music education program, helping future music educators better understand how to shape a comprehensive music curriculum. Below is my letter to them as we begin working together:

Hello music teachers!

My name is Brian Franco and I teach middle and high school music in the Weedsport Central School District in Weedsport, NY. I am thrilled to be working with the Crane School of Music for my second year to help you prepare for your future music programs.  Before you begin working with my students and learning about the curriculum I have established at Weedsport, I think it’s important to look at my program through the lens of Schwab’s four commonplaces.

The Context

My idea for Music Industry came about around the middle of my first year of teaching at Weedsport. I was originally hired to teach middle school general music and chorus, with one section of Music in our Lives. This course had seven students enrolled, all of which took the class to fulfill their state-mandated requirement for an art or music elective. I immediately saw a massive flaw in the course curriculum: I was teaching a music history course to students who loved popular music… in what way is this truly Music in our Lives??

This led me to think about what we really should be doing in music class. I concluded that all students should perform, create and listen to music. I decided to create a class that focused on these roles of musicianship, but did so through a contemporary music lens. Suddenly, chamber groups turned into rock bands, composing turned into songwriting, and analysis turned into music critiques. In addition, my enrollment went from seven to thirty, and now I am teaching three sections of Music Industry… which is now half of my job (we’ll discuss why this is important later on!).

The Learners

Students in my Music Industry classroom come from a wide variety of backgrounds and range in age from 9th to 12th grade. When I surveyed my students at the beginning of the year about why they decided to take my class, the response was quite eye opening for me. Some students had studied “non-school” instruments (guitar, bass, drums, piano) for years and never thought their passion for music had a place in the school music program. Others tried a band instrument in 5th grade, dropped, and never had the opportunity to try another musical experience again. In all cases, almost every student I have enrolled has a strong desire to seek out musical experiences for themselves, and turn music into a life-long experience. You will notice a huge array of abilities and skills, and yet all students have the opportunity to be successful in my class.

The Teacher

Truth be told, I’m not that much older than most of you, and as such my philosophy of music education has been transformed quite dramatically over the last few years. To give you a sense of my views on music education, here are three thoughts:

We need to treat music with as much care as we would our own child. We need to show a love and respect for it. We need to advocate for it, not just when our program is on the chopping block, but at all times. We need to show off the music that lives inside of our programs not just at our concerts, but we should be taking pictures of our music, making recordings, making videos and sharing it with our community at all times. We want to see our music growing up, not just seeing it twice a year at our “family reunions.” Oh look! Music came for Christmas! Ok, see you for the Pops Concert in May!”

Just like a good parent knows when to give a child space and let him make his own mistakes, so do we with music. When we grow up, we seek to acquire knowledge, and with that knowledge we become better individuals. When our child passes fifth grade, what do we do next fall? Send him to sixth grade. I think in the same regard, we can’t keep sending music back to the 20th century. It’s time for music to learn some new tricks. While there will be some embarrassing moments for music this century, there will be far more moments of pure genius. We need to embrace keyboards, guitars and computers. Technology and innovation are good things for music. As my colleague once told me: If Bach had indoor plumbing, he would have used it. 

Music survives on humanity’s own passion for it. The more people seek out musical experiences, the more alive and well music becomes. In that regard, the only way to keep music healthy is to keep supplying it with aficionados, amateurs and professionals who intelligently seek out ways to spend time with it. If we provide our students with curricula and programs that stifle or even eradicate their love of music, it becomes a weaker entity. If we have curricula that increase that passion, we will create a society of music advocates that will ensure music a long, healthy life.

The Subject Matter

Music Industry is a class heavily based upon models of constructivism/constructionism and project-based learning. During each quarter, students work on several projects which culminate in a quarter project, demonstrating everything they accomplished over the course of the entire quarter. Examples of quarter projects include a music video, TV theme song, iTunes album, and a live concert. In all cases, students demonstrate what they’ve learned through authentic presentations. When you visit my website, you will see that I have laid out a curricular outline for my students, but have given them the opportunity to explore music in the ways that they will find to be the most rewarding for them.

I know that for some of you, my class will challenge the views you may of had about what a school music program looks like. I hope that you will take some time to understand my approach and the philosophies that guide my thinking, and use this information to help inform your own.

August 4, 2011
New Directions In Music Education Conference @ Michigan State University

I’m quite honored to be presenting about Music Industry and my collaboration with the Crane School of Music. My session is Friday, October 7th at 5 PM in the Auditorium of the Kellogg Center, and I will be presenting with Dr. Mark Campbell from Crane. The event is being run by the one and only John Kratus.

August 3, 2011
Multiple Intelligences in Music Education (Chapter 7)

We all ended up going to college for music education because we felt like we were musically intelligent. After all, according to Howard Gardener, we have our very own category of intelligence. Because we possess “musical intelligence,” it only seems appropriate that we pursue a vocation that reflects it.

Is that all there is to it though? Are we part of an elite group of individuals that “has it”? Or do we have a specific type of musical intelligence that happens to be what our music education programs demand? Bennett Reimer has unpacked the idea of musical intelligence and found that this is most likely the case. According to Reimer, there are in fact several types of musical intelligence. One can possess intelligence in performance, listening, composing, critiquing, improvising, or perhaps a combination of these and several others.

This does seem to make sense, doesn’t it? How many performers do we know who can’t write a lick of music, or fantastic music critics who haven’t played an instrument since high school? Wouldn’t it seem foolish to say that these individuals aren’t in fact musically intelligent? 

What is intelligence anyway? Reimer says:

Intelligence consists of the ability to make increasingly acute discriminatinos, as related to increasingly wide connections, in contexts provided by culturally devised role expectations. (Reimer, pg. 204)

If musical intelligence encompasses all musicianship roles, music education should reflect tailor course offerings to meet the individual intelligences of students.

In all honesty, I think we’ve pretty much said all we can say about this chapter’s topic. The idea of musical intelligences has pretty much been the foundation of our class, and I feel like anything else I say will be redundant. However, it really has changed my thinking.

Currently, my classroom is built around four broad roles of intelligence:

•Performer

•Creator (composer, improviser, arranger)

•Listener (theorist, critic)

•Expert (anything that ties music to culture, society, etc.)

Previously, my Music Industry classes set to make each student perfectly well rounded in each category. There were some students who really struggled with some projects and thrived in others. I had a student who loved performance projects but hated listening projects. The old me would have just said to deal with it, you’re learning stuff! However, maybe I should be thinking of how I could have had that student learn content through different, alternative means. If this student truly is performing intelligent (and he is!), then maybe I should be looking to foster that as much as possible.

I think most everything else I would say about this chapter has been utilized in my other entries. This book has provided me with massive amounts of insight on how to better teach!

August 2, 2011
Music as a Living Organism

One of the compelling aims of musical education is captured in the metaphor of the living organism, in the sense of vitality that pervades its every aspect. (Jorgensen, pg. 123)

I think of all the things to wonder over in this book, no other can better bring this class full circle than this one. Music truly is alive, in every sense of the word. What a better display of celebration and heartbreak, tradition and innovation, culture and humanity, than music itself. Music has grown with us, evolved with us, been there to comfort us and helped us to celebrate. It’s almost as if music is a companion that doesn’t leave our side, much like the puppy Amanda and I adopted last week.

So I wonder what it means, as music educators, that music is a living thing? Let’s attack this from a few different perspectives:

We need to be proud of it.

We need to treat music with as much care as we would our own child. We need to show a love and respect for it. We need to advocate for it, not just when our program is on the chopping block, but at all times. We need to show off the music that lives inside of our programs not just at our concerts, but we should be taking pictures of our music, making recordings, making videos and sharing it with our community at all times. We want to see our music growing up, not just seeing it twice a year at our “family reunions.” Oh look! Music came for Christmas! Ok, see you for the Pops Concert in May!”

We need to let it grow up.

Just like a good parent knows when to give a child space and let him make his own mistakes, so do we with music. When we grow up, we seek to acquire knowledge, and with that knowledge we become better individuals. When our child passes fifth grade, what do we do next fall? Send him to sixth grade. I think in the same regard, we can’t keep sending music back to the 20th century. It’s time for music to learn some new tricks. While there will be some embarrassing moments for music this century, there will be far more moments of pure genius. We need to embrace keyboards, guitars and computers. Technology and innovation are good things for music. As my colleague once told me: If Bach had indoor plumbing, he would have used it. 

We need to keep it healthy.

Music survives on humanity’s own passion for it. The more people seek out musical experiences, the more alive and well music becomes. In that regard, the only way to keep music healthy is to keep supplying it with aficionados, amateurs and professionals who intelligently seek out ways to spend time with it. If we provide our students with curricula and programs that stifle or even eradicate their love of music, it becomes a weaker entity. If we have curricula that increases that passion, we will create a society of music advocates that will ensure music a long, healthy life.

With this transformation, I think it comes down to a much more individual level. Just for one example, I think music programs would be far more appreciated if we each had a website that documented how our music grows. Think about this: on the first day of school, in the first five minutes of class, record your band or chorus sight reading a piece. Halfway between that day and the concert, record again. Then, before you perform that song live, play a part of both recordings. Imagine how captivated the audience will be when they see what beauty has grown from your first day with the students. How can they not love that?

So better documentation of the music growing process is one thing. I was recently tipped off to a website from Dr. Campbell called EdModo. This website is a lot like Facebook, except it’s completely run by the teacher, very secure, no advertisements, etc. Here’s what’s awesome: your students can have a discussion about what’s going on in your class, upload recordings, assignments and Blogs. You can distribute special parent codes so parents can login and look at special pages where students upload their work. Parents can see the entire creative process for themselves. They can see how much discussion, planning and work is required for each musical endeavor their child takes on.

Now, how about our reluctance to admit it’s 2011? I’m not saying we should embrace every rock and rap song on the radio, but how about think about how actual musicians learn and interact today? It’s been fifty plus years since the advent of the rock band, and it’s just now trickling into schools. If I had to guess (and I am), I would say that jazz bands didn’t start in public schools concurrently with the jazz movement itself. Yet look where it is today. Every school has a jazz band!

Sure, it’s scary to think that uJam lets a student create a full song in minutes. But that’s only if we think of all people as professional musicians. Why can’t music just be fun? Why can’t we let someone express their feelings through music, just because they can’t play guitar? What if (gasp!) writing a song in uJam inspires them to learn that very song they wrote on the guitar? Then is it a bad thing?

Finally, the health of music. Although we may find scapegoats for declining numbers and student apathy, ultimately it’s our job to make music a subject our students are excited about. We may be dealt a tough deck, too. I understand that someone may walk into a program following a terrible teacher, with low numbers and no appreciation for music. I think, though, that if you have a classroom and you have the passion and initiative, that classroom can and will turn around. You have the option of filling that room with students, eager to learn. You need to go out there and sell your program.

So Estelle Jorgensen, I agree with you. Music is a living thing. And as such, we need to start treating it like one.

7:59pm  |   URL: http://tmblr.co/ZVONEx7q_EBL
  
Filed under: music education 
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